Andy Parsley: Director

After graduating from Durham University, Andy worked for a short time in the film industry before joining MDK – a specialist communications division of Saatchi & Saatchi – as a trainee. Within five years he was heading their largest London-based account handling team responsible for, amongst others, Safeway, Ford Motor Company, Logica, and the Metropolitan Police. In 1990 he moved to MDK’s Northern office as Head of Client Service where his clients included Manchester Metropolitan University, Iceland Frozen Foods, and Britannia Building Society.

Joining the employment marketing specialists Bernard Hodes Group – part of Omnicom Inc. – in 1992, Andy established the organisation’s Research & Planning function and in the following decade he gained a unique insight into the attitudes and motivations of a wide cross-section of the UK workforce. Here clients included British Airways, British Aerospace, Capital One, Deloitte Consulting, Dollond & Aitchison, Express Dairies, GE, Halifax, IBM, KPMG, Mobil, Motorola, NatWest,
Next, Oxfam, Pizza Hut, PriceWaterhouseCoopers, Tesco, Vision Express, and
West Midlands Police.

A key player in every major new business pitch for almost a decade, in early 2000 Andy was appointed Head of Business Development and in the following two years successfully led the bids for numerous major accounts including GlaxoSmithKline, Comet, Carphone Warehouse, and Orange. In April 2002 he left Bernard Hodes Group to found Green Lion.

Andy is a member of the Association for Qualitative Research, a regular writer and speaker on employment issues, and a frequent contributor to BBC Radio News. He also contributed with Sir Alec Reed and Professor Richard Scase to BBC TV's 2001 documentary series “Predictions: The Future of Work”.

Andy is a director of Management-Issues Limited an independent online resource which focuses on the leadership, management, and people issues that are at the heart of the changing workplace. Current Management-Issues columnists include a number of well-know business thought leaders including Edward de Bono, Robert Heller, and Max McKeown.

Contact Andy