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Andy Parsley: Director
After graduating from Durham University, Andy worked for a short
time in the film industry before joining MDK – a specialist
communications division of Saatchi & Saatchi – as a
trainee. Within five years he was heading their largest
London-based account handling team responsible for, amongst others,
Safeway, Ford Motor Company, Logica, and the Metropolitan Police.
In 1990 he moved to MDK’s Northern office as Head of Client
Service where his clients included Manchester Metropolitan
University, Iceland Frozen Foods, and Britannia Building Society.
Joining the employment marketing specialists Bernard Hodes Group
– part of Omnicom Inc. – in 1992, Andy established the
organisation’s Research & Planning function and in
the following decade he gained a unique insight into the attitudes
and motivations of a wide cross-section of the UK workforce. Here
clients included British Airways, British Aerospace, Capital One,
Deloitte Consulting, Dollond & Aitchison, Express Dairies, GE,
Halifax, IBM, KPMG, Mobil, Motorola, NatWest,
Next, Oxfam, Pizza Hut, PriceWaterhouseCoopers, Tesco, Vision
Express, and
West Midlands Police.
A key player in every major new business pitch for almost a decade,
in early 2000 Andy was appointed Head of Business Development and
in the following two years successfully led the bids for numerous
major accounts including GlaxoSmithKline, Comet, Carphone
Warehouse, and Orange. In April 2002 he left Bernard Hodes Group to
found Green Lion.
Andy is a member of the Association for Qualitative Research, a
regular writer and speaker on employment issues, and a frequent
contributor to BBC Radio News. He also contributed with Sir Alec
Reed and Professor Richard Scase to BBC TV's 2001 documentary
series “Predictions: The Future of Work”.
Andy is a director of Management-Issues Limited
an independent online resource which focuses on the leadership,
management, and people issues that are at the heart of the changing
workplace. Current Management-Issues columnists include a number of
well-know business thought leaders including Edward de Bono, Robert
Heller, and Max McKeown.
Contact Andy
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